December 1st, 2019 — Chase Merrill
How can we have more effective posts? Recently, one of our ambassadors Lara made an awesome post, some of you may have seen the picture FNX reposted it yesterday with a different caption. Let's go over some of the great thing she does in her post and see how we can improve our posting strategies!
December 1st, 2019 — Chase Merrill
How can we have more effective posts? Recently, one of our ambassadors Lara made an awesome post, some of you may have seen the picture FNX reposted it yesterday with a different caption. Let's go over some of the great thing she does in her post and see how we can improve our posting strategies!
A STRONG PHOTO
Firstly, and most importantly, the picture itself! Lara is recommending the Vanilla Milkshake Refuel, but it's not just a picture of the product. How many of you post pictures of FNX's products and notice they get far less likes than your pictures of you? Thats because people don't want to just see a picture of protein and the other supplements we have, THEY WANT TO SEE YOU! They want to see your life and your awesome face thats why they follow you! So next time you go to post about FNX throw yourself in there! For example you're at the gym about to scoop out some awesome grapefruit BCAA's to recover from that killer workout you just did, grab someone to snag a photo of you actually scooping them out and pouring them into the shaker. Your followers are going to be way more receptive to that than a plain picture of BCAA's, no matter how cool our containers look, because it has you in it!
THE CAPTION
Secondly, the caption! Lara doesn't just say "check out FNX, use my discount code for 15% off" no she starts out with why she loves the company and draws the attention of her followers to something really cool we do: donating water to children in need. She's not trying to push the sale. Finally she invites people to try it themselves, while recommending her favorite flavor and product. Notice the way she gives her discount code, when you read it you don't feel like she's trying to give it to you for her own personal gain, you feel like "yo girl's gotcha back." Very well done.
PROVIDE VALUE
A few things that could have been added to make an already amazing post even better: Provide value!!!! Educate people on the product. Notice the caption FNX has on the repost, it educates on the benefits of protein and how it's for everyone. Lara could've added a short paragraph after she talked about the donating of water on the benefits of protein and why it's for everyone. A lot of people don't know why they need protein or other supplements, so help them out. Provide value. Another thing that could've been added is an invite at the end for people to feel free to DM you and ask questions. A lot of people have questions, but don't feel comfortable asking them in the comments. So invite them to start a conversation and build a personal connection.
QUICK SUMMARY
1) Your product pictures should include you! You're awesome and people want to see it.
2) The caption shouldn't be just providing the discount code, talk about what you love about FNX and the product. Engage your followers.
3) Provide Value! Educate people, it doesn't have to be a lot. Just a few good sentences can be enough. Remember, we change the world one person at a time.
4) The personal touch! invite people to ask you directly, build that connection.
A STRONG PHOTO
Firstly, and most importantly, the picture itself! Lara is recommending the Vanilla Milkshake Refuel, but it's not just a picture of the product. How many of you post pictures of FNX's products and notice they get far less likes than your pictures of you? Thats because people don't want to just see a picture of protein and the other supplements we have, THEY WANT TO SEE YOU! They want to see your life and your awesome face thats why they follow you! So next time you go to post about FNX throw yourself in there! For example you're at the gym about to scoop out some awesome grapefruit BCAA's to recover from that killer workout you just did, grab someone to snag a photo of you actually scooping them out and pouring them into the shaker. Your followers are going to be way more receptive to that than a plain picture of BCAA's, no matter how cool our containers look, because it has you in it!
THE CAPTION
Secondly, the caption! Lara doesn't just say "check out FNX, use my discount code for 15% off" no she starts out with why she loves the company and draws the attention of her followers to something really cool we do: donating water to children in need. She's not trying to push the sale. Finally she invites people to try it themselves, while recommending her favorite flavor and product. Notice the way she gives her discount code, when you read it you don't feel like she's trying to give it to you for her own personal gain, you feel like "yo girl's gotcha back." Very well done.
PROVIDE VALUE
A few things that could have been added to make an already amazing post even better: Provide value!!!! Educate people on the product. Notice the caption FNX has on the repost, it educates on the benefits of protein and how it's for everyone. Lara could've added a short paragraph after she talked about the donating of water on the benefits of protein and why it's for everyone. A lot of people don't know why they need protein or other supplements, so help them out. Provide value. Another thing that could've been added is an invite at the end for people to feel free to DM you and ask questions. A lot of people have questions, but don't feel comfortable asking them in the comments. So invite them to start a conversation and build a personal connection.
QUICK SUMMARY
1) Your product pictures should include you! You're awesome and people want to see it.
2) The caption shouldn't be just providing the discount code, talk about what you love about FNX and the product. Engage your followers.
3) Provide Value! Educate people, it doesn't have to be a lot. Just a few good sentences can be enough. Remember, we change the world one person at a time.
4) The personal touch! invite people to ask you directly, build that connection.